top of page

Here's our story.

Stories matter:

Smith & Something formed from a migration of client work, articles and publications, research endeavors and a desire to build something new.  Led by CXO, Joshua J. Smith, the firm brings together minds from every sector to solve communications problems and advance the industry. Our aim is to research, plan, implement, evaluate and repeat. Our close ties to education entities in professional memberships, corporations, nonprofits and universities makes us different; We don't just "do it," we "teach it." 

Meaningful communication results you can measure.

If you can't measure the results of your work, does it matter? When you can measure engagement, sentiment, opinion and impressions, why wouldn't you?

About him. 

I began my professional journey in 2000 and have since worked on a number of solo and collaborative projects. I take pride in all that I do and in the long-term relationships I’ve fostered in the process. I firmly believe that hard work eventually pays off, and I know that each day brings me closer to reaching my goals.

From small, solo projects to creative collaborations, I’m always looking for the chance to explore new venues and learn something new that I can apply to my work. Explore my portfolio, and feel free to get in touch with any questions.

About Him
Professional History



August 2021 - Present

VCU’s interdisciplinary doctoral program in Media, Art and Text is a joint endeavor of the Department of English, the School of the Arts and the Robertson School of Media and Culture. The program prepares students primarily to teach at the college or university level, although some pursue careers in related media fields. MATX emphasizes the historical and theoretical foundations essential to the scholarly study of media, both old and new, broadly defined. It provides an intellectually stimulating environment that encourages students to work both collaboratively and independently, as well as across and between disciplines and media. Students maintain a base in their primary area of research, which is usually but not always the field in which they have done prior graduate work.


2012 - 2013

With the demand for bachelor’s degrees by most communication organizations and roles, the addition of a postgraduate degree helps you stand out and reach higher professional goals. Whether you’re looking for updated skill sets, making a career change or checking off a life goal, graduates of the Integrated Communication concentration represent a new generation of communication professionals.


2005 - 2010

The Richard T. Robertson School of Media and Culture’s Public Relations Concentration of the B.S. degree in Mass Communications prepares graduates to successfully enter the public relations field. Public Relations is a broad field that spans all industries and businesses. Graduates can be found representing professional sports teams, global clothing manufacturers, Hollywood production studios, energy companies, hospitals, international non-profits and small businesses. This wide variety of opportunities is due to the fact that PR people are professional communicators, and all organizations, big and small, must communicate with a variety of audiences in order to succeed.

Education / Training
bottom of page