We help you join the conversation.
Let's make this easy.
Our work falls into these four categories.
PRESS AGENTRY + MEDIA RELATIONS
Let's make headlines and get people talking.
Expand your engagement through the media. Press, broadcast, blog, and influential publications are an endorsement of your message. I can empower your business with a hand-built list of media contacts suitable for your organization.
I can teach you or your staff the art of on-camera, on-the-record interviewing. I can help you up-purpose your day-to-day content by spreading the news to area media.
Media relations is about cultivating lasting relationships with the press. I can help you garner press coverage for events, openings, and new services in addition to ongoing media alerts and press releases. I can teach you how to be quotable and noteable in the eyes of the media and their subscribers.
Together we can maximize your presence through the age-old fashion of public relations.
It's the kitchen sink. Multimodal and multimedia results come from across all platforms.
Remember that famous slogan from Visa: "Everywhere you want to be." That's a great promise. The slogan for Integrated Communication should say, "Everywhere your brand should be."
Integrated Communication is the only way to take your branding seriously. "Integrated" is fully functioning. "Integrated" brings together all forms of media from social, digital, print, and paid to create a holistic media landscape for your message. Supported by automation and Ai, we can build a self-driving machine to disseminate your messaging.
Learn how to up-purpose blogs, social posts, press releases, and how to craft a message that works as well on Facebook as it does in a print ad. Learn how to measure your results based on sentiment, reaction, and useful data. Integrated services include auditing your current practice to crafting entire campaigns.
When you're ready to maximize your message, reach out.
WEB + SOCIAL STRATEGY
People are talking about you right now. Join the conversation.
Social media and website management are daunting day-to-day tasks. They require writing, tagging, recording, and taking images. Not to mention the reacting, responding, liking and being engaged with your followers. There's a finesse to making that all happen authentically.
That's why most big agencies run programs to watch your social accounts, Google Reviews, Yelp Reviews, and general online presence in real time. Unless you have 15 monitors at your desk, it's a mess of clicking around. Doing all of that yourself means staying tuned in to digital and tuned out from your day-to-day work.
Learn how to manage your social media, watch the conversation in real time, and do what social media was intended to do: Keep the conversation going.
I teach social media and web management, and how to work ahead with a content calendar and scheduled postings.
I can teach you how to run it yourself, have it managed by an intern or staff member, or even how to find the right service provider to do it for you. And yes, we can manage it for you, too.
ADVERTISING + MEDIA BUYING
Message + Platform solutions from print to targeted social ads.
Advertising is pretty self explanatory: You pay for it. The question is where should you be advertising?
Between the targeting options on social media platforms like Facebook, Instagram and YouTube, and the big wide world of television, radio and print there's an unlimited amount of other places you could be putting your message. We think different, and everything has promotional potential. But, if you had a billboard in Times Square how would you measure the success? There's a way.
I can help you determine what options are right for you based on who you are trying to reach and what you are trying to get them to do.
Media buying implies relationships with stations, networks and ad brokers. There's an equation to Cost Per Thousand (CPP) and Impressions. I can teach it to you, or I can do it for you.
Those who want to advertise in today's media landscape should be smart about where and how they spend their advertising dollars. Advertisements are often tuned out by the daily consumer as interruption. How can you make your ads resonate? I have an idea or two.
Our powerhouse of communication tools and certifications make it possible.
Joshua J. Smith, M.S., is the Principal and CXO of Smith & Something, and an assistant professor at VCU's Richard T. Robertson School of Media and Culture. In addition to 10+ years in the communications industry, Smith also holds both a bachelor's and master's of science in mass communication.
Principal & CXO
Joshua J. Smith, M.S.
Co.Lab.orators. See what we did there?!
The Media+Health Lab at the Richard T. Robertson School of Media and Culture brings together a team of interdisciplinary scholars who focus on digital, visual and social media research for promoting health and reducing health disparities. Areas of expertise and current research include mental health, substance use, infectious diseases, violence prevention, women’s health and sexual health, and environmental communication.
Friends. The kind that make a difference.
Media & Articles
Book Chapter: The Book of Crisis Management - The Crisis Paradox
Article: PR News - Facebook's New Ad Policies for Minors Emphasize Organic PR
Article: Digital Sociology Lab - Social media advertising changes amid pushback about digital spaces and teen mental health.
Article: PRSay (PRSSA) New Advertising Regulations With Minors Puts Emphasis on Organic PR
Accolades + Media Mentions:
New VCU class takes students on media and culture study of Vietnam
VCU’s new ‘Agency’ provides Richmond-area nonprofits with pro bono PR, communication strategies"
"Student counselors: Why undergrad-ran agencies are popping up across the country"