Smith & Something
Big ideas.
Better strategy.
Something more.
Strategic communication, marketing, research, and AI for organizations ready to do something different.
People
are
talking.
Are you part of the conversation?
Four Areas of Expertise.
Plenty of ways to help.
Strategy + Research
Better questions.
Smarter decisions.
Strategies backed by evidence, not guesswork.
Marketing + Communication
The right message.
The right people.
Creative campaigns that make connections and deliver results.
AI + Innovation
Less hype.
More possibilities.
Practical AI training, tools, and solutions built around people.
Creative + Digital
From first concept to final click. Design, websites, content, and digital experiences that work.
Research-informed. Strategy-driven. Built for what's next.
Independent consulting for organizations thinking beyond business as usual.
Based in Richmond, Virginia.
Working everywhere.
At Smith & Something, we bring together strategic communication, marketing, research, creative services, and artificial intelligence to help organizations solve problems, connect with audiences, and achieve meaningful results.
Our services span public relations, brand development, digital marketing, advertising, integrated communication campaigns, market research, focus groups, survey research, and strategic planning.
We also specialize in AI consulting, artificial intelligence training, workforce development, curriculum design, responsible AI adoption, and workflow mapping.
From virtual consulting and online training to research and fully managed digital campaigns, we work remotely with businesses, universities, nonprofits, and institutions across the United States and internationally.
Experience meets something different.
Joshua J. Smith, Ph.D.
Founder & Principal | Smith & Something
I'm a tenured associate professor at Virginia Commonwealth University, communication strategist, researcher, and consultant working at the intersection of marketing, media, technology, and artificial intelligence.
My experience spans strategic communication, public relations, market research, creative development, digital marketing, and organizational strategy. Alongside my consulting work, I lead interdisciplinary AI initiatives, develop educational and workforce training programs, and help organizations navigate emerging technologies.
I founded Smith & Something to bring academic expertise and real-world experience together. My approach combines research-informed strategy, creative thinking, and practical solutions tailored to each client's needs.
Whether you're looking for a fresh perspective, a strategic partner, or someone to turn a complex challenge into something actionable, you'll work directly with me from the first conversation to the final deliverable.
Let's make something happen.
